TV: CAPITAL case study
Alezey
CAPITAL CASE STUDY.
Guardian review by Sam Wollaston
London Evening Standard: five things you need to know about Capital
1) What positive points does the review pick out about Capital? What criticisms are made - either of the TV drama or the original novel?
The Guardian review says that Capital is a “complicated” but brilliant portrait of London life because it fits an incredible amount into one street and makes Pepys Road feel like an “all-too-recognisable” London setting. It praises how the adaptation brings the novel’s range of characters and storylines to the screen while keeping the richness of the original, especially with the mystery of the postcards saying “WE WANT WHAT YOU HAVE.” The reviewer likes how it feels instantly recognisable and realistic, showing different types of people living side by side. However, it also suggests that the drama is complicated rather than simple, and because there’s so much going on, it doesn’t give easy answers, which might make it feel less straightforward for some viewers.
The reviews suggest Capital is a “state-of-the-nation” drama because it uses one street to show bigger problems in the whole country. Pepys Road represents modern London, with rich bankers, immigrants, long-term residents and shopkeepers all living next to each other but in very different worlds. It shows issues like rising house prices, inequality, immigration and the impact of the financial crash in 2008, which were big national concerns at the time. By making the street feel “all-too-recognisable,” the drama captures what modern-day London is really like — diverse, but also divided.
The trailer uses a mix of wide shots and close-ups to show London as both normal and tense. The wide shots of Pepys Road make it look like a typical London street, which makes it feel realistic and relatable. Then the close-ups focus on the characters’ facial expressions, showing their reactions and emotions, which makes it more personal. There are also quick cuts between different houses which are known in London and people, which shows how everyone lives close together but has completely different lives. This helps capture London as diverse but divided.
2) How does the trailer introduce the different narrative strands suggesting tension or enigma in the 40-second running time?The trailer quickly introduces different characters and storylines through fast editing, which suggests it’s a multi-strand narrative. The postcard saying “WE WANT WHAT YOU HAVE” acts as an enigma code because it creates a mystery — the audience immediately wants to know who sent it and why. There are also action codes, like shots of worried reactions, police presence and tense conversations, which hint that something serious is going to happen. Even in 40 seconds, the trailer builds tension and sets up the main mystery while showing that all the characters are somehow connected, making the audience want to watch.
-----------------------------------------------------------------------------------Capital in Media Magazine
Read ‘We Want What You Have’ in MM83 (p10).
The article notes that the setting that the drama entirely in the capital city might enrage those who see the UK as being too London-centric, but it makes sense in the context of a multi-stranded production. London ‘sucks’ in people from around the country and around the globe. It is vast, complex and endlessly fascinating. Centring the action on a single street then helps bring some focus to the narrative. This is demonstrated in establishing shots at various points in episode one. Aerial shots of large chunks of the city zoom in to smaller segments, before zooming in on Pepys Road in particular, and then a single house or character.
The major themes in Capital are housing, house prices, immigration and the impact of capital (money) on everyday lives. The drama focuses on a single street with characters from “all walks of life” and different levels of economic security, but only top earners can afford to buy houses. Through characters like banker Roger, who represents money or “capital,” the article suggests that money is breaking up the community and breaking up social bonds up and down the country. The contrast between long-term residents like Petunia, who represents community and continuity, and new wealthy residents who rely on private services shows how wealth creates disharmony.
The article discusses representations by using Levi-Strauss’s binary opposition like good versus bad, rich versus poor and industrious versus feckless. Banker Roger is shown as weak and obsessed with wealth, while Arabella is presented as materialistic and focused on money. In contrast, characters like Petunia, Ahmed, the Eastern European builders and Quintana are portrayed as community-minded and hard-working. However, the article questions whether these representations are too straightforward and whether minority groups are given enough range and ambiguity. It also mentions criticism from the Daily Mail, which argued that the drama attacks banks and portrays immigrants as unfailingly good, while Ahmed’s family storyline includes Islamic fundamentalism, complicating the representation.
The final section suggests that although Capital is a state-of-the-nation drama, it draws on the crime genre in its opening sequence. The shadowy hooded figure creates an enigma with questions about who they are and what they want. However, this crime element has an artistic purpose, as the hidden, sinister force is actually capital (money). The drama positions the actions of the banks as criminal and suggests that money moves around the world unseen, like an “invisible hand.” By using the crime genre and the image of “WE WANT WHAT YOU HAVE” written across the street, the drama tries to expose the unseen power of capital and make the state-of-the-nation clear.

Preferred reading: Some audiences will accept the meaning the creators intended – seeing Capital as a socially realistic drama about life in a London community. They would understand the characters, the setting, and the social issues like economic inequality, immigration, and cultural tensions just as the show presents them.
Negotiated reading: Other viewers might partly agree with the intended meaning but interpret parts differently. For example, they could see the social commentary and cultural diversity, but feel that some events or conflicts are exaggerated for drama, or that the characters don’t fully reflect real life.
Oppositional reading: Some audiences might completely reject the intended meaning, thinking that Capital stereotypes communities or exaggerates social problems. They could feel the show presents a biased or misleading version of London life rather than an authentic one.
Capital offers a range of fascinating representations - from London and asylum seekers to capitalism and inequality. You need to be able to confidently discuss these issues in the context of 2015 London - with reference to key scenes from episode 1. Representations include: London, family, gender, ethnicity, religion, immigration, asylum, inequality, wealth, capitalism, aging and more.
1) Write an analysis of the representations in each of the key scenes from episode 1 we studied in the lesson:
Scene 1: opening sequence 00:30 – 4.49
Scene 2: work in the City 6.28 – 8.10
Scene 3: “Which of those isn’t absolutely essential?” 14.00 – 15.35
Scene 4: asylum 18.03 – 19.42 AND 31.10 – 32.40
Scene 5: “What use is 30 grand?” 36.40 – 39.00
Scene 6: life at the corner shop 40.10 – 42.55
You can choose which aspects to focus on for each scene: e.g. London, family, gender, ethnicity, religion, immigration, asylum, inequality, wealth, aging etc. Feel free to use bullet points for each scene - a summary of your notes is fine.
2) How does Capital use stereotypes? Do the characters and issues represented in Capital reinforce or subvert the stereotypes we typically see in the media?
1) Who is the parent company for Kudos? What changes of ownership have there been for Kudos? This is an example of conglomerate ownership.
Kudos is a British independent TV and film production company that was founded in 1992. It has changed ownership a few times as part of conglomerate ownership. From 2007 to 2015 it was part of the Shine Group, then from 2015 to 2018 it was part of the Endemol Shine Group, and since 2018 it has been part of Banijay UK Productions (Banijay Group). This shows how one independent company can be owned by larger global media companies over time.
2) Watch the showreel on the Kudos website. What other TV dramas have Kudos produced and for which channels? What awards have they won?
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