Radio: Introduction to radio
Introduction to radio Read Media Factsheet #224 Understanding the Industrial Context of Radio . This will give you a wider perspective on industry contexts for radio with particular focus on the industry theorists (Hesmondhalgh, Curran & Seaton, Livingstone & Lunt). Answer the following questions: 1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age? Although digital platforms such as iTunes, Spotify, YouTube and many more platforms may be challenging for it, it still reaches billions of people. In some developing countries in Africa where people still have limited or no access to the Internet – radio is still the dominant medium to inform and entertain them. Radio also accompanies in vehicles, on commutes through mobile devices and can be found in homes through television, radio, and voice activated speakers. 2) Look at the page 4 section on media theories. Briefly summa...